Since 1985 Scotch & Soda has expanded operations extensively while, with creativity and individuality as the keys to success, this Amsterdam fashion brand maintains their very own way of doing business.
The light-flooded headquarters are based in the heart of Amsterdam – a renovated church houses the showroom and workshop. The mix of ancient ornaments and the stylish showroom is a perfect example of what this company stands for: fusion. It’s exactly this origin that grants Scotch & Soda a powerful position in the international fashion scene without any traditional marketing.
Scotch & Soda does not believe in target groups and makes an effort in keeping things simple. They just make products they consider attractive, of good quality, contemporary, genuine and affordable. The clothes do the talking, not big-bucks advertising. Scotch & Soda wants people to love their clothes and have fun wearing them. Therefore marketing according to Scotch & Soda is defined as achieving maximum results with minimum outlay.
Within their unmistakable style that could be described as vintage, varsity or fusion, Scotch & Soda tends to include a modern way of living from what is seen around. Each year Scotch & Soda seeks out the latest trends worldwide – literally-, on the annual company outing around the world. This way Scotch & Soda is able to realize the fusion in their fashion. Variety is the spice of life. So it is all about colours, fabrics and details, both in men’s wear as well as the Scotch Shrunk kids collection and offering their clients something that fits in each individuals mode of creativity.
Scotch & Soda is developed into a well respected brand, has 100 employees and over 6000 shops in a high-end distribution network in 31 countries worldwide.
To illustrate what makes the brand unique and to offer the consumer the opportunity to experience the brand to the fullest, Scotch & Soda runs successful stores in Amsterdam, Haarlem, Utrecht and has recently opened in Breda, Brisbane, Paris and Antwerp. Professional stylists are on standby to assist all clients in their shopping experience and support them in their personal wishes and requests. These stylists share their knowledge about the specific products. The stores further underline the brands unique character with music, scent, design and light. You’re not going to forget you’ve been there.
Since Scotch & Soda is eager to serve their clients all over the world in the best possible way, their web store was launched just before summer of 2009 as an extension of the website and offline stores. This fall Scotch Shrunk will be available online as well.
In January 2010 Scotch & Soda will proudly introduce the first collection for women, Maison Scotch. With some 150 pieces focused on vintage washes, bohemian retro prints, handmade fine fabrics, sharp shirts, adorable t-shirts and lightweight tops and dresses, Maison Scotch will definitely have the same feel as the men’s line but with a dazzling more of sophistication and femininity.
To Scotch & Soda, life is not a competition. It’s not about being the biggest or boldest. To them, knowing what to want and what to stand for, making choices as an individual and as a team is more important than growing business for business sake. After so many years, Scotch & Soda is still about what they do best: making the best clothes in the world.
Please check out Sophiasclothing.com for Maison Scotch.
Stayed tuned after the jump for a Sneak Peek into Autumn/Winter 2010!
Sneak Peek Into Scotch & Soda AW 2010
